Formidable Forms is the best WordPress forms plugin. Over 300,000 professionals use it to create contact forms, surveys, calculators, and other WP forms
Formidable Views are by far the most powerful feature that makes Formidable far more than just a contact form builder plugin. Views allow you to flexibly display any submitted data on the front-end of your website.
Formidable Views are by far the most powerful feature that makes Formidable far more than just a contact form builder plugin. Views allow you to flexibly display any submitted data on the front-end of your website.
Rethink the whole interface of current Views plugin. Make it more friendly and easy to use, drop the learning curve
Task
My role
Product designer
Responsibilities
- Conduct user research, usability analysis, competitor analysis
- Interact with the rest of team to communicate ideas and define main direction of the apps
- Prepare wireframes and validate hypotesis
- Create final design assets and specifications
- Run user testing to define weak points
Old design
- User interface is not really intuitive
- Users without coding skills will not be able to do cool things
- Information architecture is not clear
- Overall UI was not pretty and aesthetic
- People didn't believe that they can build something by using this tool, so sell numbers were too low
- Improve usability
- Improve UI
- Increase sells
- Build a community around this feature
Business task
Part 1. Wizard and ready made view types
After user interviews I found that in most cases users simply don't know where to start to build what they want. So we came up with a step-by-step wizard which will help them to get desired result.
In the end of this wizard instead of an empty screen user immediately will get something visually. After that, just customizing and styling should be done. All dirty job has been done behind the curtains
For more complex views we support layout builder
Part 2. Layout builder
Formidable views can contain not just simple data source from Fromidable Forms. It's possible to insert another forms, views, conditional values etc. To achieve this we also designed a new content editor with live preview
Part 3. New data editor
- Fully updated Views plugin
- Separate pricing plan was created with increased price
- Sells were increased by 37%
- Our users started to build complex Wordpress applications without knowing programming
Business results
